Creative ads can communicate the most difficult concept to grasp in a light, easy to understand fashion. How much success one gets through advertising entirely depends on the creativity of the agency handling the ads. Agencies all across the globe constantly try to bring freshness to the presentation of the ads on a daily basis. Such brainstorming sessions have given way to an interesting concept in advertising-Advertising on buildings. Since advertising is all about visibility, displaying humungous sized ads on building can help a lot. Several agencies have been able to use the large spaces building offers to create impressive ads. A few of such ads which gathered great attention in the recent times are discussed below.
Popular fragrance provider for men, Axe, wrapped a female dormitory in the shape of a calendar to communicate that a new female can be met on a daily basis. This creative use of the large ad space went on to become one of the best building ads ever made by an agency.
For promoting the sales of its shoes during the World cup season, Nike placed a ball shaped hoarding on a building which gave an impression that a huge crack was made on the building by the struck of the ball. This ad became very popular and went on to generate a lot of revenue for Nike.
To demonstrate that their shampoo helped in getting stronger hair, the hair products manufacturer Pantene hung a huge pony tail from the window of a building in Toronto. Climbers were assigned to climb the pony tail for two days. This creative mode of advertising helped Pantene to create a buzz in the Canadian market.
Sky is the limit for the agencies behind these promotions. Such forms of creative advertising never fail to make a mark on the minds of consumers.
